What’s New
Panini, in collaboration with the WNBA Players’ Association, has confirmed a multi-year renewal of their exclusive trading card partnership. Since 2019, Panini has been producing WNBA cards under well-loved lines like Donruss, Prizm, and Select, along with premium offerings like Flawless and National Treasures. This new agreement, managed by OneTeam Partners, is described by Panini as the most lucrative licensing deal for female athletes. Financial terms remain undisclosed.
Panini will continue as the sole producer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company plans to increase investments in player marketing, product development, autograph contracts, and event sponsorships, such as the WNBPA Rookie Premiere.
The WNBA has gained traction due to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, led by MVP A’ja Wilson, have recently claimed the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the inaugural Panini Impeccable WNBA set to follow. More releases are expected but have yet to be announced.
Configuration at a Glance
- Panini retains exclusive rights to produce WNBA trading cards.
- Recent and forthcoming releases include the 2025 Donruss WNBA, Panini Prizm WNBA, and the first Panini Impeccable WNBA.
- High-end series like Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings continue through Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes featured high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and various insert sets.
- Rookie Royalty: Offers high-end Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Typically include low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph deals for WNBA players as part of the renewed agreement.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures sets have featured premium autograph and memorabilia content.
- Future products are expected to showcase autographs and memorabilia from both rookies and established stars.
Collector Notes
- Panini holds exclusive rights to manufacture WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes marked the debut of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to invest in product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbers were provided in the announcement.
- Designs differ by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but have not yet been announced.
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